colfax

The new Whole Foods Market on Colfax Avenue brings a thoughtfully crafted grocery experience to one of Colorado’s most dynamic and historic corridors. STUDIOGEE partnered with Whole Foods Market to lead Visual Positioning and Environment Graphics & Branding, shaping how the brand is expressed throughout the store and how guests connect with the space. Our work focused on translating Whole Foods Market’s national brand standards into a location-specific experience that reflects the energy, creativity, and character of the surrounding Colfax community.

Layered environmental graphics, curated brand moments, and clear visual wayfinding draw inspiration from Colorado’s bold landscapes and strong sense of local pride, reinforcing a connection to place while maintaining brand consistency. Branded touchpoints and graphic storytelling enhance the guest journey, supporting intuitive navigation and moments of discovery throughout the store. The result is a welcoming, cohesive environment where brand, place, and customer experience come together seamlessly — grounded in both Whole Foods Market’s values and the spirit of Colorado.