viera

The new Whole Foods Market Viera Boulevard store in Rockledge, Florida introduces a fresh, vibrant retail experience to the state’s Space Coast. STUDIOGEE partnered with Whole Foods Market to shape the full interior experience, leading Spatial Design, Fixture Planning, and Design Development. Through a collaborative and integrated process, our team worked closely with Whole Foods leadership to align guest flow, operational efficiency, merchandising strategy, and brand expression within a cohesive and intuitive environment.

The resulting interior celebrates clarity, warmth, and discovery — from the expressive Kitchen and Bakery environments to the colorful Produce Hall and carefully planned service zones throughout the store. Materiality, lighting, and fixture selection were developed to enhance sightlines, simplify navigation, and create a welcoming and engaging guest journey. Every detail reinforces Whole Foods Market’s elevated retail experience while prioritizing comfort, functionality, and ease throughout the shopping experience.