cheshire

The new Whole Foods Market in Cheshire, Connecticut reflects a highly coordinated retail environment where operational performance and customer experience are driven through intentional spatial planning and fixture strategy. STUDIOGEE led Spatial Design, Fixture Planning, Design Development, and Décor, establishing the physical framework that organizes how customers move through the store, how product is presented, and how departments operate day-to-day. From the moment customers enter, sightlines, adjacencies, and department sequencing are designed to support intuitive navigation while maximizing merchandising flexibility across high-volume fresh and prepared food zones. Fixture strategies were carefully developed to balance density, durability, and brand expression — supporting both operational efficiency for team members and clarity for customers across every department.

Through design development and décor integration, our team translated Whole Foods Market’s national standards into a cohesive, high-performing environment tailored to this location. Material transitions, overhead moments, and department identity elements work together to create visual anchors across major destinations including Produce, Meat & Seafood, Specialty, and Prepared Foods. Fixture detailing and décor layering reinforce department storytelling while maintaining a consistent customer journey across the store. The result is a retail environment where planning, fixture design, and décor are fully integrated — supporting Whole Foods Market’s merchandising strategy, enhancing product presentation, and delivering a seamless, elevated shopping experience for the Cheshire community.