rogers

The new Whole Foods Market in Rogers, Arkansas introduces a modern grocery destination designed to serve the rapidly growing Northwest Arkansas community. Strategically located to strengthen access to high-quality natural and organic foods, the store reflects Whole Foods Market’s continued investment in the region. STUDIOGEE partnered with Whole Foods Market to lead Spatial Design, Fixture Planning, Design Development, and Décor, shaping a cohesive environment that balances operational performance with an elevated customer experience.

Through intentional spatial planning, coordinated fixture strategies, and layered décor moments, the design supports intuitive navigation across fresh, prepared, and specialty departments while accommodating the needs of a high-traffic market. Department adjacencies, sightlines, and material selections were carefully orchestrated to enhance flow, maximize product visibility, and create a warm, contemporary expression of the brand. Guided by our design ethos — purposeful spaces that elevate both the shopping journey and day-to-day operations — the Rogers store delivers a welcoming, high-functioning retail environment tailored to its community context.