Brand + Local Landscape - Every project begins with a deep dive into the brand’s identity and its audience. For the Summerlin store, we paired this foundation with community-specific research—drawing inspiration from the natural landscape and energetic Las Vegas culture. This dual lens helped shape a direction that blends desert calm with a playful twist, creating a distinct and relevant experience for the local customer.

Establishing the Creative Direction - With insights in hand, we translated findings into an initial design vision—balancing regional influence, brand personality, and user experience. This direction defined key themes, color palettes, and moodboards that informed every layer of the design. The goal: an immersive environment that feels both grounded in place and unmistakably on-brand.

Visual Language & Core Elements - We developed a Style Guide as a blueprint for the store’s environmental branding. It outlines key design elements—graphic treatments, typography, materials, and spatial components—to ensure a cohesive experience across every touchpoint. The guide brings the brand to life physically and visually, supporting both creative direction and execution.